FAB Group was founded on a passion for fashion, a culture of premium customer service, and a commitment to creating long-term value. Starting its journey with just one store and a small team of dedicated employees, the company has grown into one of Armenia’s leading fashion retail networks, creating more than 100 jobs and bringing internationally renowned brands to the Armenian market.
About us
The company’s story began in 1993, when its founder, who is also a co-founder of BD Group, opened the first DIANA branded store in Armenia. This milestone marked the beginning of a long and successful journey in the fashion industry, built on the principles of quality, trust, and genuine care for customers.
Thanks to a clear strategy and a customer-centric approach, the company has grown over the years into one of the most recognized and trusted names in Armenia’s fashion retail industry. The introduction of the French brand Promod to the Armenian market in 2013, followed by the launch of the children’s fashion brand Jacadi in 2017, further confirmed the company’s commitment to sustainable growth and long-term development.
The company’s connection with French culture and fashion was established many years ago and is deeply rooted in family values and traditions. Before investing in Armenia, the family had more than 50 years of successful business experience in Paris as representatives of their own fashion brands. This international expertise, refined taste, and strong values continue to shape FAB Group’s identity and corporate culture to this day.
April 2019 is the new start of the FAB Group company.
Currently company is operating with brands: Etam, Celio, Jacadi and muymucho.
Starting with just one store and just a few dedicated employees, today the company is one of the leading fashion retail chains in Armenian.
We believe that thanks to a faithful team, dedicated staff and proper management we can do more.
In 2007, the first branch of the famous French brand Celio opened.
In 2011, FAB Group also became the official representative of the French brand Etam in Armenia.
The children's brand Jacadi was introduced in 2017.
To be continued...
Our values
1
1
Preserving family traditions and values
2
2
Introducing innovation in fashion
3
3
Sustainable and dynamic business development